자료유형  

 단행본

Control Number  

0011244254

Date and Time of Latest Transaction  

20150616103246.0

International Standard Book Number  

9780061353239 (hbk.)

International Standard Book Number  

006135323X

Local Call Number  

330.04 A698p

Main Entry-Personal Name  

Ariely, Dan.

Title Statement  

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Edition Statement  

1st ed.

Publication, Distribution, etc. (Imprint  

New York, NY : Harper, c2008.

Physical Description  

xxii, 280 p. : ill. ; 24 cm.

Bibliography, Etc. Note  

Includes bibliographical references (p. [259]-267) and index.

Subject Added Entry-Topical Term  

Decision making

Subject Added Entry-Topical Term  

Economics Psychological aspects

Subject Added Entry-Topical Term  

Consumer behavior

Subject Added Entry-Topical Term  

Decision making.

Subject Added Entry-Topical Term  

Thought and thinking.

Subject Added Entry-Topical Term  

Reasoning.

Subject Added Entry-Topical Term  

Economics Psychological aspects.

Subject Added Entry-Topical Term  

Consumers.