자료유형  

 단행본

 

00334120

최종처리일시  

20120302132050

ISBN  

9780470998106 (pbk. : alk. paper)

KDC  

325.1

DDC  

658.5/14-22

청구기호  

325.1 T438m

저자명  

Tidd, Joseph , 1960-

서명/저자  

Managing innovation : integrating technological, market, and organizational change / Joe Tidd and John Bessant

판사항  

4th ed.

발행사항  

Hoboken, NJ : Wiley, c2009

형태사항  

xv, 622 p : ill. ; 25 cm

서지주기  

Includes bibliographical references and index.

내용주기  

완전내용Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation.

일반주제명  

Technological innovations Management

일반주제명  

Industrial management

일반주제명  

Organizational change

기타저자  

Bessant, J. R.